The idea for launching a virtual agency that specializes in providing high-quality editorial services came to me during my tenure as the editor of Fidelity Focus and Fidelity Outlook magazines from 2000-2005.
During the five years I served as editor, we relied on a corps of freelancers to write most of the content for the magazines. We also hired custom publishing firms to provide strategic direction, graphic design, and editorial oversight.
One of my biggest challenges during this time was the inconsistent quality of the writing and editorial content we received from some of our freelancers and our custom publishing partners. While we often worked with talented writers and magazine design professionals, it was clear that some of the freelance writers had little working knowledge of the financial services industry. They just did not “get it.”
It soon became apparent to me that other financial services providers were facing the same challenges. Whether they were creating articles, case studies, newsletters, white papers, or marketing collateral, there was a real need for experienced writers who understood the nuances of the financial services industry. As a former Series 7-licensed broker who had also worked in the operations and sales side of the brokerage business, I knew I was uniquely prepared to offer this service.
This realization led me to leave the relative comforts of my corporate job at Fidelity Investments and launch Bullseye Communications in 2005. Since then, our team has specialized in providing customized content development, proofreading, and graphic design services to our valued clients.
If you are looking to outsource content development, editorial, or proofreading services, or if you want to hire an experienced freelance contractor, please contact us or call me at 508-320-8621 to discuss your needs.