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What's New
Cooking Up an Effective E-newsletterCost-conscious marketers are increasingly foregoing the expense of printing and postage and making the switch to electronic distribution of their newsletters. When executed well, e-newsletters can deepen relationships with customers, drive repeat business, and generate referrals. But cooking up an effective e-newsletter is more like slow roasting ribs on the grill than zapping leftovers in the microwave. You need to devote time and resources to create an e-newsletter that will keep your readers coming back for more. To get the biggest bang for your marketing buck. |
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Despite Projected Shortfalls, Americans Fail To Ramp Up Retirement SavingsA recent survey from Charles Schwab reveals that the recession has not prompted many people to change their behavior and start saving more for retirement. Perhaps the stereotypical images of happy, carefree retirees found in marketing brochures and ad campaigns have convinced Americans that all is well! The Schwab quarterly survey found that many Americans are neither financially nor emotionally ready for retirement. Nearly 40% are not currently saving for retirement and, despite market losses, 62% have not adjusted their thinking about the age at which they will retire. |
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Self-Directed Investors Defining ETF Product Landscape
New data from Cogent Research underscore the role that self-directed investors are playing in defining the ETF product landscape. According to a national study of 4,000 affluent Americans, interest, usage and commitment to ETFs is significantly higher among self-directed investors who manage their own portfolios. The new study, ETF Investor Brandscape™, looks at brand awareness, product usage, provider loyalty, and customer experience across major ETF providers.
"This is the first deep dive in the ETF category among the affluent and high-net worth investor population,” says John Meunier, Cogent Founder and Principal. “We think it sheds important light on this emerging product category, and dispels some entrenched beliefs about who is using these products." Among the study's findings:
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Bull's-eye Joins Constant Contact's Business Partner Program
Program Provides Bull’s-eye Clients with Effective and Affordable Tools to Build Strong, Lasting Customer Relationships
Mansfield, MA, May 1, 2009 - Bull's-eye today announced it has joined Constant Contact’s Business Partner Program. Constant Contact®, Inc. is a leading provider of email marketing and online survey tools for small organizations. This alliance enables Bull's-eye to provide its clients with easy-to-use email marketing and online survey products to help them build strong, lasting customer relationships.
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