Editorial Content That Educates Your Clients & Prospects

At Bull’s-eye Financial Communications, we understand how incredibly difficult it is to produce well-written content and marketing materials when you spend your day in meetings, responding to emails, or serving your clients. We know the challenges you face with short-staffed marketing departments and overzealous compliance reviewers. In short, we feel your pain!

Let us make your job easier. Outsource your communications projects to Bull’s-eye Financial Communications and let our seasoned writers and editors deliver writing that resonates with your target audience. Your projects will be completed on time, on budget, and on target.

In today’s media saturated, gadget happy world, gaining—and holding—your customers’ and prospects’ attention gets more difficult every day. Yet some businesses, sometimes incredibly small businesses, are succeeding by making a commitment to content marketing.

What is Content Marketing?

Content marketing involves creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. Rather than pitching products and services, the goal is to deliver consistently relevant information to potential buyers, so they ultimately reward you with their business and loyalty. This content can be delivered through a variety of communications vehicles, including:

• Newsletters & E-newsletters. A thoughtful, compelling newsletter is one of the most reliable and effective ways to educate your clients and prospects and build trust over time. It also keeps your name top-of-mind with your target audience. But to be effective, you need to be committed to producing quality content, not filler.

• Web Content & Blogs. Rather than the traditional “push” method of sending information to your target audience, websites and blogs can be used to “pull” readers in. By publishing content that’s relevant to a specific audience on your website or blog, people who are interested in your product or service will find you.

• White Papers & Case Studies. In an age where people communicate in 140 character tweets, it’s hard to imagine someone reading a 12-page white paper or case study. Depending on your target audience, however, white papers and case studies are still an effective way to demonstrate your in-depth expertise on a particular subject or tell a compelling story. Just don’t skimp on the marketing. A strong landing page, press release, and social media exposure are necessary to attract readers to your whitepaper or case study.

In addition to content marketing, we provide several additional financial communications services:

• Bylined Articles & Press Releases. While the Internet and social media have radically altered the marketing communications landscape, don’t write off traditional media just yet. People still read newspapers and trade journals, although they may be reading them on an iPad, laptop, or mobile phone. Traditional media outlets are always hungry for well-written, educational content from trusted sources. Reporters are always interested in legitimate story ideas.

• Marketing Collateral & Brochures. While many financial services companies are focusing their marketing efforts on the Internet and social media sites, there is still a place for traditional print brochures and marketing collateral. When prospects call your firm or visit your office, you don’t want them to go away empty-handed. A concise, well-designed brochure that clearly communicates your value proposition remains an effective marketing tool.

• Email Marketing. Permission-based email marketing is a smart, cost-effective way to deepen your customer relationships and generate referrals. It’s less expensive than direct mail or advertising. It saves time, and most important, it works. Through our partnership with Constant Contact, we offer you the industry’s leading email-marketing tool. Our Constant Contact Quick Start Package can get you up and running with an e-newsletter in a matter of days. 

• Adviser Website Makeovers. A quick scan of websites across the financial advisory and wealth management industry makes you feel like you’re travelling back in time to the late 1990s or early 2000s. Why? Because many firms created their first websites over a decade ago and haven’t touched them since. If your firm’s website is cluttered with confusing copy, poor navigation, and images of deliriously happy retirees strolling hand-in-hand on the beach, contact us to learn about our website makeover service.

• Editing & Proofreading.  If you are fortunate enough to have the in-house resources to produce your own content and marketing communications, your work could still benefit from a second set of eyes and an objective opinion. We provide copyediting and proofreading services that can clean up your copy and prevent embarrassing mistakes.