Our History

From 2000 to 2005, I served as the editor of Fidelity Focus and Fidelity Outlook magazines, two award-winning custom publications mailed to more than one million households (back in the days when companies still put ink on paper). We relied on a corps of freelancers to write the articles, under my direction. We also hired a pricey New York custom publishing firm to provide strategic direction, graphic design, and editorial oversight.

One of my biggest sources of frustration was the inconsistent quality of the writing and editorial content we received from some of our freelancers and our custom publishing partner. While we often worked with experienced writers and magazine professionals, it was clear that some of them had little working knowledge of the financial services industry. They just didn’t “get it.”

It soon became apparent to me that other financial services providers faced the same challenges. Whether they were producing mutual shareholder reports, educational content, newsletters, white papers, or marketing collateral, there was a real need for experienced writers who understood the nuances of the financial services industry.

This realization led me to leave the relative comforts of my corporate job to launch Bull’s-eye Financial Communications in 2005. Since then, I have specialized in creating customized communications for financial services clients. My network of experienced writers, editors, and designers can bring together the right combination of skills and knowledge to educate and engage your customers, participants, or prospects.

If you share my passion for creating high quality communications for your customers and prospects, but lack the in-house resources to get the job done, please contact me or call me at 774-719-2324.

Sincerely,

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