The Bull’s-eye Approach

At Bull’s-eye, we apply a disciplined methodology to any communications project we tackle. The first step is to identify your communications objective. What message do you want your audience to understand? What actions do you want them to take? What’s the point? Whether we are developing an e-newsletter, writing copy for your company’s website, or creating a marketing brochure, we adhere to several core principles:

Know Your Objective

Before we put pen to paper (or fingers to keyboard), we take the time to fully understand your objectives and target audience. To achieve our goal of creating targeted communications that educate and motivate your audience, we will need to collect a few facts, such as:

• What do you want to achieve with your communications?
• Who are your primary and secondary audiences?
• What is the key message you wish to convey?
• Have you considered whether you wish to strike an educational, conversational, or promotional tone?
• What action do you want your audience to take after reading your communications?

We will collaborate with you to understand your goals and your audience. Once our marching orders are clear, we will deliver what you need, when you need it.

Educate First, Promote Second

We believe that one of the most effective ways to build customer loyalty and grow your business is to educate your customers. Rather than using a shotgun approach to your communications and promoting products or services that may or may not meet your customers' needs, focus on providing targeted information that makes them better consumers.

For example, in the financial services industry, the impending retirement of millions of baby boomers will fuel the need for more education and guidance. Whether you are communicating with individual investors, investment advisors, retirement plan administrators, or senior financial services industry executives, you will build credibility and goodwill by educating first and promoting second. The same concept holds true for virtually any business or organization.

Sweat the Small Stuff

Organizations that send out communications with spelling mistakes, grammatical errors, and sloppy writing risk permanent damage to their image and reputation. That’s why we make proofreading an essential part of our work process. Attention to detail is part of our DNA and we’ll make sure it’s part of yours too.